The Industry Taught Trainers How To Chase Sales. I Want To Teach Trainers How To Build Trust.

I started my career inside a commercial gym where success was measured by sales numbers, scripts, and constant pressure to “always be closing.” Later, I worked in the insurance industry where emotional manipulation and fake urgency were treated as normal sales strategy. What I learned was simple: You do not need pressure tactics to become successful. You need confidence, communication skills, and a system that feels authentic to who you are. That is why I created The Art of the Consultation.

Turn Awkward Consultations Into Confident Conversations

Inside this course, you will learn how to: - Lead consultations naturally - Build trust quickly - Confidently discuss pricing - Handle objections without pressure - Create long-term client relationships This course is for trainers who: - Hate feeling salesy - Freeze during consultations - Struggle talking about money - Want to build a real coaching career - Care more about relationships than pressure tactics

Built From Real Experience. Proven In Real Gyms.

This is not script memorization. This is not manipulation training. This is not corporate gym sales culture. Everything taught inside this course has been tested through: Millions sold in PT sales since 2009 Hundreds of trainers mentored across Canada and USA A 2000 sq ft gym producing 500K per year You do not need a massive gym, a fake online persona, or pressure tactics to build a career you are proud of.

Course Curriculum

2 Chapters · 17 Lessons

  1. 1

    Documents

    1. (Included in full purchase)

      The Art of the Consultation Workbook

    2. (Included in full purchase)

      Consult and Periodization Download

  2. 2

    The Art of the Consultation

    1. (Included in full purchase)

      Module 1 — The Foundation of High-Converting Consultations

    2. (Included in full purchase)

      Module 2 — Confidence, Sales Psychology, and the Mindset of a Professional

    3. (Included in full purchase)

      Module 3 — Emotion, Logic, and the 3 Tens Framework

    4. (Included in full purchase)

      Module 4 — Booking the Consultation

    5. (Included in full purchase)

      Module 5 — The Gym Tour and Building Belonging

    6. (Included in full purchase)

      Module 6 — The History Section of the Consultation

    7. (Included in full purchase)

      Module 7 — The Lifestyle Section of the Consultation

    8. (Included in full purchase)

      Module 8 — Assessments That Sell

    9. (Included in full purchase)

      Module 9 — Creating Clarity and Transitioning Into the Close

    10. (Included in full purchase)

      Module 10 — Presenting the Plan and Building Excitement

    11. (Included in full purchase)

      Module 11 — The Close

    12. (Included in full purchase)

      Module 12 — Pricing, Payment Structures, and Objection Handling

    13. (Included in full purchase)

      Module 13 — The First Sessions and Client Experience

    14. (Included in full purchase)

      Module 14 — Renewals and Long-Term Retention

    15. (Included in full purchase)

      Module 15 — Growing Your Career and Increasing Your Value

Helping Trainers Succeed Without Losing Themselves

Hear from trainers who learned how to build confidence, gain clients, and grow professionally without pressure tactics or fake sales scripts.

Knowing the what and the how is only part of the job- knowing the whys allows you to create a deeper connection to your craft and to your clients. Ben takes you through the detailed “why’s” behind what we do and how to use them in your practice.
Coach Whitney

Las Vegas, NV

Ben covers a plethora of material pertinent to new personal trainers. The topics discussed range from how to actually grow your business as a trainer, to how to assess a new client and generate good rapport to ensure they keep coming back and giving good referrals
Coach Aaron

Winnipeg, MB

PT Sidekick was the best course I could have ever taken! It gave me the confidence I needed to feel comfortable selling. I now have very full books in person and online!
Coach Nicole

Las Vegas, NV

Thanks to Ben, I’ve gained the confidence and knowledge to excel as a personal trainer. He tailored the workshop to each of our businesses and showed how to diversify income and deliver better client results. Highly recommend it to anyone looking to grow!
Coach Rebecca

Winnipeg, MB

Start Running Consultations You Are Proud Of

Learn how to confidently lead client conversations, build trust naturally, and grow your PT business without pressure tactics or scripted sales approaches.

Start Learning Now