The PT Business Blueprint is a step-by-step system for personal trainers to build a profitable business. Learn how to define your niche, attract ideal clients, master your consultation process, and turn leads into long-term paying clients.
$397
Learn how to get your first five personal training clients by identifying your niche, building your brand, generating leads, creating irresistible offers, and building a reputation that keeps clients coming back.
$147
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Master a proven 3-step process to turn your passion for fitness into a thriving personal training business. Attract clients, convert consultations, and position yourself as an authority.
$297
Personalized mentorship for trainers who want to build a successful PT business through confidence, communication, and authentic client relationships without pressure sales tactics or corporate gym culture.
$150
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Join the PT Sidekick community — a space for personal trainers who want to grow their business, improve their coaching, and connect with like-minded professionals. Share ideas, get support, and learn proven strategies to level up your PT career.
Real experiences from trainers building confidence, gaining clients, and growing successful PT businesses without pressure tactics or fake sales culture.
“The PT Business Blueprint has helped me create a lucrative and efficient PT business. It allowed me to quit my part time jobs and go all in with my desired hours at the gym. It helped me gain confidence not only in acquiring new clientele, but also retaining current ones. In addition, I gained knowledge in marketing strategies, time management skills, as well as fitness-related information that made me a more effective and more efficient trainer. Coach Klein”
Coach Klein
“Ben’s PT Business Blueprint helped me understand the importance of diversifying my business to generate a higher income. He was able to provide us with lots of knowledge and suggestions pertinent to our own businesses as well as going over movement patterns to better service our clients! Thanks to Ben, I have gained the confidence and knowledge needed to excel in my career as a personal trainer. Regardless if you’re experienced, new or even just considering becoming a personal trainer, you’re guaranteed to leave with some new ideas and concepts. I would absolutely recommend this to anyone looking to grow their business! Coach Rebecca”
Coach Rebecca
“One of my biggest takeaways from Art of the Consultation was learning how to apply text book material to real life situations. Knowing the what and the how is only part of the job- knowing the whys allows you to create a deeper connection to your craft and to your clients. Ben takes you through the detailed “why’s” behind what we do and how to use them in your practice. From interviewing a potential client and initial assessments to long-term training plans. He mixes theory with immediate practice of the lessons to help you not only learn, but own the information. This is something that trainers of any level can benefit from. Thank you PT Sidekick! Coach Whitney”
“Fitness has always been a big part of my life, and and I've always dreamed of being able to make a career out of it one day with personal training. When I heard about Ben's course I knew I couldn't miss the opportunity. I left with so many new ideas surrounding the fitness industry, and strategies on how to tackle the business side of it. In the course Ben covers a plethora of material pertinent to new personal trainers. The topics discussed range from how to actually grow your business as a trainer, to how to assess a new client and generate good rapport to ensure they keep coming back and giving good referrals :) I have to say I walked away with a TON of new knowledge and concepts to think about. Personally I think the biggest takeaway I got from the course is just how many ways there are to grow and diversify your business as a trainer. I would highly recommend the course to anyone looking to grow their business and brand as a personal trainer. I'm so glad I got the opportunity to learn from somebody with so much experience in the field :) Thanks so much Ben! Coach Aaron”
Coach Aaron
“"PT sidekick was the best course I could have ever taken! It gave me the confidence I needed to feel comfortable selling! I always understood how important of a service I was providing to clientele, but would feel bad about pricing so I would stumble over phrasing or worse, discount myself. Now I am confident all the way and have no issue closing! I now have very full books in person and online! Thanks Ben!!" Coach Nicole”
Coach Nicole
“"PT Sidekick gave me the foundation and structure to start my business from scratch. In 8 months I went from nothing to full (and that includes 13 weeks of being shut down during the pandemic). All my clients are great, consistent and long-term. I couldn't be happier!" Coach Joel”
Coach Joel
“Before I took Ben’s Art of the Consultation course I honestly thought of personal training as a burden. I had convinced myself that even though it made more money that it wasn’t worth the hassle of selling. I’m not a salesman by nature, but I’m very passionate about health and helping clients and members reaching their goals. I learned that the same passion I have for them and their goals, is my best tool for the entire process. You don’t have to sacrifice the person you are in order to make sales and change the lives of your client base. Coach Kailen”
Coach Kailen
“Best investment I’ve made for myself in a long time! Ben packed this course with nothing but useful knowledge, resources, real facts and no BS! 🙌🏻 Straight to the point! It answered literally all the questions I’ve been having and then some! Where to start, how to grow, how to gain clients, and more! Not only did it answer all of my questions, but the questions of the others in the group. Ben took the time and helped us tailor it to each and every one of our markets! It’s such a great course for those who are curious about getting into the field, those who already have their toes in the water and those who may be struggling with how to balance their time and where to invest the most of it for the best outcome. I actually can’t believe this course guided me to the next level of where I want to be! I cant wait to start using all the knowledge I’ve gained! Take it or don’t… but it’s your loss if you don’t! Coach Kari”
Coach Kari
“The course that Ben created and instructs provided me with an understanding on how to further my in-person training and how I can establish an online business. I’m a very busy dad. I have a little meatball that’s almost two, I’m a full time trainer with 21 clients and I am currently adding another income stream by starting an online training business. I was unsure on how to approach finding clients online or who I would be best connecting with. Ben greatly helped me narrow the search and equipped me with tools I have been able to put into practice the same day! I would highly recommend PT Business Blueprint to any trainer at any level. Ben has 17 years experience in the industry and he’s been able to distil many lessons he had to learn the hard way down into actionable items for the course. He respects your time and is no a fluff kind of guy. We covered topics such as building reputation, gaining clients, financial calculator for earning goals and lots of movement prep and how to engage your clients and have fun during sessions. Coach William”
Coach William
“The PT Business Blueprint helped me start up my PT business with no prior experience. It taught me how to make sales and feel natural in the process. It gave me confidence in the consultation that is needed to close any sale. PT Sidekick also taught me how to effectively assess a client so that I could find their problems and provide effective solutions. It also taught me how to structure a business for success so I can now work the hours that I want to work. It gave me all the tools needed to become a successful trainer. Coach Jared”
Coach Jared
These bonuses were designed to help you build confidence faster, avoid common mistakes, and start applying the systems immediately in real client situations.
A step by step breakdown of how to structure consultations naturally without scripts, pressure tactics, or awkward sales conversations. Includes: consultation flow, confidence tips, objection handling guidance, pricing conversation structure, communication examples. Designed to help you feel calm, professional, and prepared before every consultation.
Learn the communication and mindset shifts that separate struggling trainers from confident professionals clients genuinely trust. Includes: confidence building frameworks, client communication strategies, professionalism habits, relationship building systems, lessons from over 17 years in the fitness industry. Built to help you stop second guessing yourself and start carrying yourself like a professional coach.
Every course includes downloadable workbooks designed to help you turn the lessons into clear, actionable steps you can immediately apply to your own PT business. Includes: step by step action exercises, consultation worksheets, confidence building prompts, client communication frameworks, the exact consultation forms used with my team, the exact periodization structure we use inside our gym. These are the real systems used inside a 2000 sq ft gym producing 500K per year. No fluff. No theory overload. Just practical tools designed to help you implement what you learn immediately.
Helping trainers build successful PT businesses through confidence, communication, and authentic client relationships without pressure tactics or fake sales culture.
Join the PT Sidekick community and receive practical advice on consultations, confidence, client retention, and business growth without pressure tactics or fake sales culture.
